Tiffany & Co. Celebrates its Priceless Blue Book Collection and Archives in Miami


Zoey Deutch, Adria Arjona and Pharrell Williams. Photo: Courtesy of Getty Images

Last week, Tiffany & Co. landed at a private residence in sweet Miami to show off their BOTANY: Presentation of Blue Book 2022. In attendance were Pharrell Williams, Adria Arjona, Zoey Deutch and Meadow Walker. Fun fact: Williams arrived wearing custom Tiffany & Co. sunglasses with their rims frosted in 25 carats of diamonds.

However, the real draw to this brilliant gathering was not necessarily the megawatt celebrity guests, but rather the megawatt gems. For the uninitiated, the Blue Book is the Tiffany & Co. catalog, a groundbreaking idea introduced only seven years after the jewelry house was founded in 1837. The pages of the Blue Book showcase the most extravagant creations that merge technology, innovation, and the legendary know-how of Tiffany & Co. The result? All things incredibly beautiful and full of carats. And while Blue Book is very much steeped in tradition, there are some modern additions: This year, Gal Gadot is the face of the Blue Book campaign and wears a Dandelion necklace with a transferable platinum pendant over 12 carats.

The Tiffany Yellow DiamondPhoto: Courtesy of BFA

To show off the jewelry, which required an equally stunning setting, Tiffany & Co. transformed the private residence into something akin to a museum of the most fantastic diamonds and gemstones. (The company went so far as to install its own historic light fixtures throughout the house). The names of Tiffany’s closest collaborators like jewelry pioneers Jean Schlumberger and Elsa Peretti were whispered from room to room. (The Schlumberger Room had its own pyramid installation, an ode to the designer’s 1961 window displays). Some of the most amazing pieces came from the dandelions collection. While the designs were beautiful, the background behind their technical aspects is what added a layered layer, which was elegantly explained by Tiffany & Co.’s chief gemologist, Vicky Reynolds. In one instance, there was a bracelet that took on the circular shape of a dandelion that was deconstructed into half-moon shapes and circled the wrist – and with the most dedicated attention to detail, the piece is designed to a cascading effect.

Photo: Courtesy of BFA

While there were the new introductions to Tiffany & Co., one of the brightest treats for guests was the archival pieces. The company has stolen in some of its most valuable and rare works, including the mother of all gems, the Tiffany Yellow Diamond which measures 28.54 carats. The piece was put on by only four people: Audrey Hepburn in Breakfast at Tiffany’s, socialite Mrs. E. Sheldon Whitehouse, Lady Gaga at the 2019 Oscars, and most recently by Beyoncé in the “About Love” campaign. In another room, there were Tiffany and Co. palm candlesticks and an enamel business card, each of which came with a fabulous and even charming story. Here, a piece can be big or small, new or old, and ends up being just as priceless thanks to the story behind it.


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