News Office (The Jakarta Post)
Sat 28 November 2020
The Big Bad Wolf Online Book Bazaar will mark its return from December 1 to 7 to its official store on the Tokopedia e-commerce platform.
The online sale will offer more books with discounts of up to 90%.
Big Bad Wolf will also offer programs such as Midnight Flash Sale, Gift with Purchase, Special Bundle when shopping live on Tokopedia Play, additional discounts of up to 10% for Bank Central Asia (BCA) customers and delivery free.
Hadriani Uli TI Silalahi, chairman of Big Bad Wolf Indonesia, said the online book bazaar was designed to improve the reading habits of Indonesians from an early age. “We love giving people easy access to get great reading materials to improve literacy,” Hadriani said in a statement.
Tokopedia’s assistant vice president for business, Jessica Stephanie Jap, said the COVID-19 pandemic has encouraged people to read books at home. “On Tokopedia, books on self-help, education and religion, and fiction are the most popular items,” Jessica said.
Launched in 2009 in Malaysia, Big Bad Wolf debuted in Indonesia in 2016. Big Bad Wolf’s first online book sale on Tokopedia, which ran from April to May, was warmly welcomed by the public. , with the most popular categories being children’s books, novels and hobby books. (wir/wng)